A small intimate gathering of 50 to lauch the opening of CALA Events in San Juan was what I was expecting to host. The RSVP’s started coming in prior to the event and by the closing of the list we had 200 RSVP’s for the opening cocktail party at the La Concha Resort. The response was amazing! From brides, the weddings planners and local press, the island was thrilled Ever After brought Oscar de la Renta to the brides of San Juan!
All guests were greeted by our Ever After stylists and invited to schedule and confirm appointments for the upcoming three day trunkshow showcasing the best in the industry; Oscar de la Renta, Carolina Herrera and Vera Wang.
A fabulous bride scheduling her appointment with an Ever After stylist
Guests were served our signature Something Blue cocktail as they entered as well as hors deourves which were a fusion of the islands’ cuisine.
Our signature Something Blue Cocktail
Brides, their wedding planners, family and friends enjoyed the imagery of the Ever After experience as it was projected by the AVPSS in the Indigo ballroom salon during the cocktail party. All the while local sought after celebrity DJ Christopher Alexander created ambiance for the soiree.
The feeling of the event was chic, modern and minimalistic. Decor was provided by Akua; white lounges, illuminated tables and Barcelona inspired bars. Elegant floral displays of soft whites, touches of blue and leafy greens, provided by Rafael Lecumberri, were artist inspired arrangements that complimented the overall experience.
After all the guests arrived I introduced an informal modeling presentation. The Oscar de la Renta Spring 2011 Bridal gowns were showcased. I then gave a short presentation to further explain the launch of Ever After CALA Events and the three day trunk show at La Concha Resort hosted by Ever After Miami!
The event’s gift was as chic as the event itself. Direct from the Oscar de la Renta showroom in New York was gifted the ODLR fragrance and an Oscar de la Renta white leather bound agenda book. Brides left the event ready to plan their big day and select the perfect look during the upcoming three day trunk show!
A special Thanks to Shanna Chaityn, Director of Global Bridal Sales of Oscar de la Renta.
Also, a special thanks to everyone who worked to make this event such a hit!!
Jose Joaquin Cruz: Director of Sales
787.292.2251 / 787.359.3689
Gilberto Gonzalez – Makeup artist at Vanella Salon
Miguel Angel Marrero – Hair at Vanella Salon
Christopher Alexander – Dj
Johan Maldonado – El vocero