Jackson Wiederhoeft is an artist, storyteller, and designer. They studied fashion design at Parsons, winning “Women’s Designer of the Year” for their thesis collection in 2016. For the following three years, Jackson designed for Thom Browne, working on the women’s runway collections. These years provided an opportunity to focus on craft and concept, engaging in the creation of couture-level garments.
Jackson launched Wiederhoeft’s debut collection, “Spooky Couture,” in October 2019. A troupe of dancers and models wearing pointe shoes pranced around a stage set with cutouts of trees and Shakespearian columns, evoking a fanciful story ballet. In 2022, Jackson was named a finalist of the Vogue / CFDA Fashion Fund and Wiederhoeft presented their first runway show. Over the following seasons, the brand has cemented its place in New York Fashion Week, crafting a variety of runway-show-meets-performance narrative presentations that inspire audiences.
Within the collections, every look comes along with its own sense of character, each unique in this overdrawn universe. The collections and shows are not only an opportunity to realize this dramaturgical vision, but a chance to celebrate fashion within the context of movement and live performance.